Who are your competitors, and how can you outrank them in the SERPs? To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. SEO can be the difference between appearing on Google’s first page and its last.
Fortunately, many of these tools are readily available and free to use. Here are features and pricing information on some of the most valuable resources available. A comprehensive site review pulls together various auditing processes to appraise all aspects of your platform that impact performance. Examining these elements lets you assess your website presence and determine improvement areas.
In-Depth, Deep Dive SEO Audits
It’s also a great way to keep your website up-to-date with the latest developments SEO Anomaly in search marketing and on top of the competition. Next, I manually analyzed the search results for those keywords, carefully reviewing the content of top-ranking pages. I compared their content against ours, taking detailed notes on differences in structure, depth, and relevance.
- A clear keyword map ensures every page has a defined role, which makes your entire SEO strategy more effective.
- To evaluate how you stack up against competitors, use Semrush’s Domain Overview tool.
- In case you want to guide on claiming Semrush free trial, check this guide.
- Depending on the size of your website, you may need to request a custom quote for your audit.
Save time with Chrome Extension
After the audit, Lighthouse will generate a report and notify you of URL issues compromising your site’s usability on mobile devices. Creating responsive designs ensures that users on any device have a cohesive viewing experience. Organic traffic refers to interactions with users who land on your site through unpaid search engine results (as opposed to sponsored content).
Launched a global multi-website strategy to dominate Google search results.
Easily find SEO related issues on your website and get actionable data to fix them before they become a problem. See where your SEO is working and where it needs improvement. Yoast SEO drastically simplifies adding schema for WordPress, WooCommerce and Shopify users. The SEO plugin outputs JSON-LD (the format preferred by Google) to add schema markup directly to your page’s HTML — no coding required. Where necessary, merge similar pages into one in-depth article.
They help search engines understand the content of your pages and improve click-through rates from search results. An audit makes sure they are properly optimized for relevance and length. By tracking results, you can measure the impact of your audit (e.g., increased rankings, traffic, and engagement). It’ll also help spot new issues like broken links, slow pages, or dropped rankings.
The second way is to compare your Google organic traffic for the dates Google released an algorithmic change. You should find out when the penalty was imposed and why your website was penalized. Then, you should create an action plan to correct the issues and remove the penalty. I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments. Perform your technical SEO audit at the end of your strategy. Improve internal linking to your other articles to increase topic relevance and site structure.
Running a comprehensive website crawl is like giving your site a thorough health check-up. It uncovers issues that might not be easily noticeable but are critical for SEO performance. Login to Google Analytics and go to Traffic Acquisition under Acquisition.
