The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have revolutionized the method players engage with gaming locations. These systems incentivize frequent visitors with credits that can be utilized for different perks, including free participation, food, and lodging. According to a 2023 report by the American Gaming Association, nearly 70% of casino customers take part in some form of loyalty system, highlighting their value in customer fidelity. One notable figure in the casino loyalty scene is Jim Murren, previous CEO of MGM Resorts International. Under his…