While WebFX offers monthly SEO plans, don’t expect a one-size-fits-all approach to SEO. Instead, WebFX creates a personalized strategy for every website it optimizes. WebFX uses the acronym “R-O-C-K-E-T” to describe its six-step, tech-enabled approach to creating a custom SEO roadmap for your website. “R” stands for research, “O” for optimization, “C” for content, “K” for keywords, “E” for earned media and links and “T” for testing. Learning about SEO from scratch requires a lot of time and patience.
Why SEO Matters
Google prioritizes sites that load quickly, function smoothly, and cater to mobile users—especially for local searches. Among the main goals of monthly SEO updates is ensuring your site remains fast and mobile-accessible to provide a good website experience. It focuses on backend website and server optimization to help crawlers understand your website better, which can lead to better organic search rankings. Through keyword research, you can also identify new content ideas and topics.
- From Google’s perspective, this is a very good search result and a positive user experience, because it’s likely that the user will click the top result and be happy with the outcome.
- If many authoritative pages link to a certain page, that page is also considered to be authoritative.
- At its core, SEO is the process of making your site rank as highly as possible in Google when someone types in burrito blanket (or whatever it is you sell, promote, or talk about).
- Many of them have been officially confirmed by Google but many remain in the realm of speculations and theories.
- If it can naturally include a keyword without forcing it, that’s a bonus, but the overall quality and authority of your website play a much larger role in your SEO marketing performance.
Best for Local SEO
A fully optimized GBP acts as a dynamic ambassador for your brand, sending powerful geographic signals to both users and search engines. Embracing Google Business Profile optimization is the final polish that ties your local SEO strategy together and can be a true game-changer. Before crafting content or chasing backlinks, ensure your website’s technical setup is airtight.
That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. After the search engine discovers a new page, it analyzes its content and (hopefully) stores it in a huge database of pages called an index (e.g., the Google index). The lesson will conclude with On-Page practices to avoid keyword stuffing, hidden text, repetitive anchor text, cloaking, and finally, a guide on creating a perfectly optimized page. Costs can vary widely depending on whether you handle SEO in-house or hire an agency. Consider budget factors like tools, hiring professionals, and content creation. This is a way to get high-quality backlinks WITHOUT having to grind with outreach.
Here’s an example of a SERP snippet for our post on “7-step SEO strategy” with the focus keyword SEO strategy. To select the focus keyword, you should follow the keyword research principles we covered extensively in the previous chapter – consider its search volume, difficulty and relevance. Once you’ve established the topic, you can go back to the level of keywords and select one that will represent your topic the best – the focus keyword (also called the target keyword).
Your first step is to figure out the keyword difficulty of each term on your list. Well, there’s no magic formula that’s going to show you the perfect keyword from your list. If that topic seems like something that you’d want to write about, add BHS Links it to your list of keywords. You can easily find dozens of trending topics and keywords with a free tool called Exploding Topics. And you’ll get a list of questions that people are asking online about that topic.
