Metadata refers to the information that you provide Google to describe what your webpage contains. Important aspects of metadata include title tags and meta descriptions. When you conduct a search on a search engine, each result is presented with a headline and description letting you know what kind of content you’ll find on the page. Providing Google with that information will help both searchers and Google understand the most important parts of your pages.
Run a Google search for “national SEO services” to see what ranks at the top (after the advertisements). Cody Jensen, CEO and founder of Searchbloom, explained that one of the reasons they’re successful is because they focus mostly on SEO services. Searchbloom isn’t the SEO service provider for every business. It specializes in search and hasn’t branched out to website development or management.
Although elements use slightly different data schemes, Google notes that listing-focused data markup typically qualifies pages for product snippets, too. Study high performers for patterns, and implement those patterns across other pages. Focus on pages ranking in positions 5 to 9 on the SERP—these are within striking distance of high performance. Improving these pages could generate meaningful traffic increases. Higher positions typically earn several times more clicks than lower positions.
Assess Competitors’ On-Page SEO
- Much of this falls under the realm of local SEO but there are plenty of brand-building strategies that apply to non-brick-and-mortar businesses too.
- Factors like direct traffic, time on site, and other user engagement variables all reward sites with top rankings.
- These are specific search terms consisting of more than one word.
- They will go to competitor websites by default, causing you to miss out on valuable leads and sales.
It is essential to note, however, that Google does not commit to using the metadata that you provide. They can choose to change your headlines or descriptions as they see fit. In fact, in recent months it seems as though Google is moving increasingly towards a model of not using provided title tags and meta descriptions.
Include Your Main Keyword In Your URL
If SEO sounds like a full time job so far, that’s because it certainly can be! If you are interested in SEO Anomaly seeking professional help to meet your SEO needs you can check out our SEO Companies page or view our SEO Services. If you’re using SEO to drive traffic to your site for the purpose of conversions, we hope you’d pick the latter! Before embarking on SEO, make sure you’ve laid out your business goals, then use SEO to help you accomplish them — not the other way around.
In addition, SEO yields more qualified traffic since people are actually searching online for your products or services. This means that people who click on your website are more likely to make a purchase, and higher conversion equals more revenue for your company. “A business’s presence on Google Maps is managed via Google Business Profiles (or GBPs)… Administering a client’s GBP is an important skill set that a local SEO must learn,” Chris emphasizes.
Clients need to stay patient so they don’t pull the plug before the real growth starts happening. To maximize your reach, consider promoting your content in multiple channels or even repurposing it. Look for communities and social media sites where you can share your content for free. In other words, most blogs that are only focused on SEO are rehashing the same ideas other people have already written about. One problem that novice content marketers face is not knowing their audience. Taking the time to create a customer avatar can help marketers properly target the right audience with their content.
